Automating Campaigns for 35% More Conversions

Challenge

NovaLabs had a small marketing team managing multiple campaigns across email, paid ads, and social media. With limited bandwidth, they spent over 20 hours weekly manually updating performance dashboards and scheduling posts. Lead scoring was inconsistent, and opportunities often fell through the cracks because of delayed follow-ups.

Solution

Flow AI was deployed to automate the entire campaign lifecycle — from audience segmentation and post scheduling to engagement tracking and performance reporting. The system identified when each segment was most active, dynamically adjusted campaign timing, and routed high-quality leads directly to the sales CRM.

Flow AI’s analytics dashboard provided real-time visibility, replacing complex spreadsheets with automated insights. The marketing team now only monitored performance trends instead of managing logistics.